Bank Marketing Association of the Philippines Introduces New Board Members

OUR Bank Marketing Association of the Philippines (BMAP) announced on February 8 its newly elected 2023 Board of Directors.

May G. Sangalang, Standard Chartered’s head of corporate, brand and marketing, continues to lead the association as president. She was joined by: newly elected BMAP Vice President Eric H. Montelibano, CityState Savings Bank Integrated Marketing Communications Consultant; Secretary Adeline H. Castro, Maybank Corporate Affairs Officer; and auditor Estela S. Calderon, Metrobank’s vice president of corporate affairs. Emmanuel Marie C. Valdez, RCBC Senior Vice President/Head of Retail Banking Acquisition and Retention, remains the association’s treasurer.

Miguel Angelo S. Villa-Real, Veterans Bank Senior Vice President of Marketing and Communications, Elected Director of Industry Relations, Banking Code and Financial Opportunities; Judith S. Songlingko, Head of Corporate Affairs and Brand Marketing, Philippine Business Bank, as Program Director; Janet I. Abad Santos, Senior Vice President, Group Marketing, Robinsons Bank, as Director of Membership; and Hanna Lopez, Senior Vice President/Executive Head of Marketing Communications at BDO Unibank, as Director of Methods and Tools.

Tanya Ansaldo-Deakin, VP/Head of Corporate Communications and Brand at Security Bank, continues to serve as Director of Advertising and Digital Marketing, while Maria Luz E. Javier, Avanza Inc. president and chief operating officer as chairman by election.

BMAP is a non-stock, non-profit organization of banking institutions committed to improving banking marketing and communications practices in the country. The association was established on February 27, 1974 and registered with the Securities and Exchange Commission on August 19, 1974.

The organization continues to develop, support and implement educational programs to develop the professional skills and abilities of banking marketers and communicators. It also continues to implement programs and activities that improve and promote the welfare of the banking industry and its customers, the banking marketing profession, and the nation’s social and economic priorities.

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